Anshu Upadhyay, an HR professional, publicly calls out Axis Bank for spamming her daily with unwanted marketing calls and failing to activate DND despite multiple requests.
Complaint Summary : Axis Bank Daily Spam Calls Frustrate Customer Anshu Upadhyay | DND Activation Complaint
| Field | Details |
|---|---|
| Complainant Name | Anshu Upadhyay |
| Profession | HR Business Partner |
| Bank Involved | Axis Bank |
| Platform of Complaint | |
| Date of Complaint | August 2025 |
| Issue Raised | Daily unwanted marketing calls |
| Duration of Problem | Ongoing since account opening |
| Requested Action | DND activation without physical branch visit |
| Customer Frustration Level | High considering account closure |
| Original Post URL | View LinkedIn Post |
🧾 Full Complaint Overview
Anshu Upadhyay, a working professional in the HR industry, recently took to LinkedIn to express her frustration with Axis Bank due to daily spam calls for promotional offers such as credit cards and personal loans.
Despite repeated requests to stop these calls and activate Do Not Disturb (DND), Anshu claims that Axis Bank’s representatives continue to insist she must physically visit the branch to complete this request a demand that she calls completely unreasonable in 2025.
Key Points from the Complaint:
- Receives multiple promotional calls daily from Axis Bank
- Requested DND activation, but bank demands in-person branch visit
- Feels disrespected as a customer and working professional
- Finds the process outdated and intrusive
- Warns she may close her account if the harassment continues
Her post underscores how digital inconvenience and poor customer support can drive customers away from even the biggest banks.
🔗 Original LinkedIn Post
You can read Anshu Upadhyay’s full public post and feedback here:
👉 View Original LinkedIn Complaint
Frequently Asked Questions & Detailed Answers
1. Why am I receiving daily promotional calls from Axis Bank?
Axis Bank may use your contact details shared during account creation or KYC to promote products like loans and credit cards. Unless you opt out or activate DND, these calls may continue.
2. How can I stop Axis Bank from making marketing calls?
You can:
- Call Axis Bank customer care at 1860-419-5555
- Register for DND via SMS: Send “START 0” to 1909
- Use the TRAI DND app available on Android
- Raise a written complaint via customer.grievances@axisbank.com
3. Is it legal for Axis Bank to demand a branch visit for DND activation?
No. According to TRAI regulations, customers can activate DND via SMS, IVR, or online methods. Asking for a physical visit is unjustified and against customer convenience norms.
4. What is DND (Do Not Disturb) in banking?
DND is a service that blocks all marketing calls and SMS from telemarketers and financial institutions once registered. It’s your right under TRAI to opt out of unwanted communication.
5. What is the TRAI DND activation process?
To activate DND:
- Send an SMS:
START 0to 1909 - Or call 1909 and follow IVR instructions
Activation takes 7 working days, and all promotions must stop thereafter.
6. Can I lodge a complaint against Axis Bank for spam calls?
Yes. If DND is not respected after activation:
- File a complaint on https://www.nccptrai.gov.in
- Contact Axis Bank grievance redressal
- Raise your issue on Choice4Voice.com for public attention
7. How long does it take for DND to become effective after activation?
It takes up to 7 days for DND activation to be fully implemented. If you still receive promotional calls post this period, you are eligible to file formal complaints.
8. What are the consequences for banks violating DND regulations?
Banks and telemarketers that ignore DND preferences can face:
- Monetary penalties from TRAI
- Public backlash and negative branding
- Legal notices or consumer court cases
9. Can I take legal action for harassment due to unwanted bank calls?
Yes. If the calls persist after DND registration, you can:
- File a complaint under the Consumer Protection Act, 2019
- Seek damages for mental harassment
- Use legal portals like E-Daakhil or Lok Adalat
10. Can I close my Axis Bank account because of marketing harassment?
Yes. You are free to close your account if dissatisfied. Ensure:
- All balances are withdrawn or transferred
- You collect account closure confirmation in writing
11. What is Axis Bank’s official grievance redressal process?
Step by step process:
- Level 1: Email customer.service@axisbank.com
- Level 2: Escalate to nodal.officer@axisbank.com
- Level 3: Write to Principal Nodal Officer or Ombudsman
12. How to escalate Axis Bank complaints publicly?
Use platforms like:
- Twitter (@AxisBankSupport)
- Choice4Voice.com
- RBI CMS portal: https://cms.rbi.org.in
13. Why is a branch visit outdated in modern banking?
In an era of digital-first banking, asking a customer to visit a branch for simple requests like DND activation shows poor digital infrastructure and lack of customer empathy.
14. Can working professionals demand online solutions from banks?
Absolutely. With busy schedules, customers have a right to expect that services like DND, dispute resolution, and updates be available through apps, net banking, or customer care not in person.
15. What is TRAI’s stance on bank promotional spam calls?
TRAI has issued strict guidelines banning spam calls to DND-registered users. Repeat violations by banks or their agents can lead to blacklisting or hefty fines.
16. How to raise spam call complaints with TRAI?
Use:
- TRAI DND App
- File directly at https://www.nccptrai.gov.in
- Call 1909 and register your complaint via IVR
17. What role does Choice4Voice.com play in such cases?
Choice4Voice.com is a consumer advocacy platform that:
- Publishes genuine complaints publicly
- Helps escalate cases to media and regulators
- Pressures companies to take immediate corrective action
18. Is Axis Bank the only bank facing such complaints?
No. Several banks receive similar complaints, but persistent telemarketing without consent is increasingly causing customer dissatisfaction, especially among working professionals.
19. Does Axis Bank offer online DND registration?
Ideally yes, via:
- Mobile App under communication settings
- Net Banking portal
However, some customers report non-functional or ineffective online options, prompting in-person requests.
20. What is the customer’s right under privacy laws in India?
Under IT Act and Consumer Protection Rules, customers can demand:
- Opt-out from telemarketing
- Removal of personal data from promotional databases
- Legal redressal in case of data misuse or harassment
✅ Final Words
Anshu Upadhyay’s case reflects the growing frustration among tech-savvy customers who expect banks to value their time and privacy. Axis Bank must urgently modernize its communication policies and empower users to opt out digitally without unnecessary friction.
In today’s world, respecting customer boundaries isn’t optional it’s a competitive necessity.
📢 If you too are harassed by spam calls or poor banking services,
✅ File your story now on Choice4Voice.com
We help you raise your voice, publicly and effectively.
