Aamir Ahmad, a Security Research professional, has raised a serious complaint against Livpure India. He requested cancellation of his RO subscription on 3rd August 2025, but Livpure failed to approve it. Customer support offered no resolution, repeatedly transferring responsibility to another team without action. Frustrated, he called Livpure India a scam and urged others to switch to competitors like DrinkPrime. Choice4Voice.com highlights this case to protect consumers from misleading practices. Customers facing similar issues can submit their complaints on Choice4Voice.com for visibility and resolution.
Complaint Summary Table : Livpure India Complaint by Aamir Ahmad | Subscription Cancellation Issues & Customer Support Failure
LinkedIn Post URL : Click Here
| Complaint By | Aamir Ahmad |
|---|---|
| Company Involved | Livpure India |
| Incident Date | 3rd August 2025 |
| Issue | Subscription cancellation request ignored |
| Main Concerns | No approval, clueless customer support, false promises, harassment by delay |
| Customer Reaction | Called Livpure India a scam, recommended competitors |
| Status | Unresolved, escalated publicly |
Full Case Details
The Complaint
On 3rd August 2025, Aamir Ahmad, a Security Research professional, raised a subscription cancellation request for his Livpure RO service. Despite several follow-ups, the request was never approved.
The customer support team:
- Could not provide a proper update.
- Claimed the cancellation was managed by “another team.”
- Failed to connect the call to that team despite repeated attempts.
This lack of accountability and endless runarounds left the customer frustrated.
Public Reaction
Feeling harassed and cheated, Aamir Ahmad shared his experience on LinkedIn, where he strongly warned others:
- “Livpure India is nothing but a scam.”
- He urged people to switch to DrinkPrime or other vendors, but never opt for Livpure India.
Such strong words from a verified professional reflect the growing dissatisfaction with Livpure’s subscription model.
About the Complainant – Aamir Ahmad
Aamir Ahmad is a Security Research expert with deep knowledge in Product Security, VAPT, Cloud Security, GRC, and SIEM. His professional credibility makes this complaint even more serious, as it comes from someone who values transparency and accountability in systems.
About the Company – Livpure India
Livpure is a popular water purifier and RO subscription service provider in India. It claims to offer hassle-free rentals and maintenance. However, multiple customer complaints suggest issues such as:
- Delayed or denied cancellations
- Clueless support teams
- Unfair retention tactics
- Poor communication channels
If such practices continue, Livpure risks losing consumer trust to competitors like DrinkPrime and others that provide transparent cancellation policies.
Q&A Section – Detailed Insights
Q1: What was Aamir Ahmad’s main complaint against Livpure India?
A: He requested cancellation of his RO subscription on 3rd August 2025, but Livpure failed to process or approve the request.
Q2: How did Livpure’s customer support respond?
A: The support team said cancellation was handled by another department but never actually connected the call or resolved the issue.
Q3: Why is this incident concerning for customers?
A: It shows that Livpure may be deliberately delaying cancellations, making it difficult for customers to exit their subscription model.
Q4: Why did Aamir Ahmad call Livpure a scam?
A: Because despite multiple follow-ups, no progress was made. The lack of transparency and accountability felt like a fraudulent business tactic to retain customers.
Q5: What alternative did he suggest?
A: He recommended DrinkPrime or any other vendor, but strictly warned against choosing Livpure.
Q6: Are such complaints common with subscription services?
A: Yes. Many companies use delaying tactics to discourage cancellations, forcing customers to pay for extra billing cycles.
Q7: What should Livpure India have done?
A: They should have provided:
- A clear cancellation acknowledgment.
- A timeline for refund/closure.
- Proper communication from authorized staff.
Q8: What can customers do if Livpure denies cancellation?
A: They can:
- File a written complaint with customer care and keep proof.
- Escalate to consumer forums and social media.
- Submit their complaint on Choice4Voice.com for public attention.
Q9: Does Livpure provide refunds after cancellation?
A: Refund policies vary, but if cancellations are delayed, refunds are often affected. This adds to customer losses.
Q10: How does this impact Livpure’s credibility?
A: Public complaints like this damage the brand’s trust and may push customers toward competitors.
Q11: Can customers take legal action?
A: Yes, customers can approach the Consumer Court under the Consumer Protection Act, 2019, for deficiency in service and unfair trade practices.
Q12: What are the rights of a consumer in such cases?
A: Consumers have the right to fair contracts, transparency, timely resolution, and refunds for unused services.
Q13: How can future customers stay cautious?
A: Always check cancellation terms, hidden charges, and refund timelines before subscribing to any service.
Q14: How should companies improve their subscription models?
A: Companies must ensure easy cancellation, clear refund processes, and proactive customer support.
Q15: What message does this send to potential Livpure customers?
A: It warns them that cancellation may be problematic and customer support may not be reliable.
Q16: How can social media complaints help?
A: Public posts like Aamir’s create pressure on brands, often forcing them to resolve issues faster.
Q17: What lessons should other companies learn?
A: Transparency and easy exits are crucial for long-term trust. Forcing customers to stay only creates bad publicity.
Q18: Can Livpure recover from this reputation damage?
A: Only if it resolves complaints quickly, introduces clear policies, and rebuilds trust with honest communication.
Q19: What alternatives exist to Livpure in India?
A: Brands like DrinkPrime, Kent, Eureka Forbes, Pureit are popular alternatives that may provide smoother services.
Q20: How does Choice4Voice.com help such customers?
A: Choice4Voice.com publishes genuine complaints online, gives them visibility on LinkedIn, and applies public pressure so companies are forced to take accountability.
About Choice4Voice.com – Empowering Consumers
At Choice4Voice.com, our mission is simple: No consumer complaint should be ignored.
- We collect genuine complaints from customers.
- Verify and publish them on our website.
- Share them on LinkedIn, where companies are active.
- Apply public pressure for faster resolutions.
We are a non-profit, consumer advocacy platform created only to amplify customer voices.
👉 If you are also facing issues with Livpure India or any other company, don’t stay silent. Submit your complaint here:
🔗 Submit Your Complaint
By raising your voice on Choice4Voice.com, you can demand justice, protect others from similar experiences, and hold companies accountable.
