ICICI Prudential Life Insurance Accused of Mis-Selling: Viral LinkedIn Complaint Raises Alarming Questions

🚨 Overview: Viral Complaint Shakes Trust in ICICI Prudential

A consumer complaint shared by Shweta Anand, a professional at GreyB Services, has gone viral on LinkedIn accusing ICICI Prudential Life Insurance Company Limited of mis-selling a life insurance policy and deliberately ignoring her formal complaint.

Her post has sparked public outrage, raising serious concerns about how Indian insurance companies treat customer grievances, especially when it involves trust and hard-earned money.


🧾 Timeline of Events

DateAction Taken by Shweta AnandCompany Response
July 10, 2025First complaint submitted to ICICI PrudentialReceived automated reply
July 11–30Follow-up emails to senior management, nodal officer & supportNo human reply, only system-generated emails
July 31Premium due date (Shweta refused to pay)Only phone call received was for premium reminder

📌 Key Points from the Complaint

  • Allegation: Life insurance policy was mis-sold under misleading conditions
  • Ignored Complaint: Despite submitting all evidence, there has been no human contact or support from ICICI
  • Automated Responses: Only system-generated replies received over 20 days
  • Premium Reminder Calls: ICICI contacted her only to remind about the next premium, not to resolve the issue
  • Public Appeal: She publicly tagged Anup Bagchi, a top executive, requesting direct involvement
  • Refusal to Pay: Shweta clearly stated she won’t make further payments unless someone speaks to her personally

🔍 What is Mis-Selling in Life Insurance?

Mis-selling refers to unethical sales tactics where policies are sold using false promises, incomplete information, or pressure. In India, this is a growing concern in the insurance sector.

Common Signs of Mis-Selling:

  • You were promised returns or benefits not mentioned in the policy document
  • The agent hid key clauses, such as lock-in periods or high surrender charges
  • Policy was disguised as an investment or short-term plan
  • You were pressured to buy quickly without time to understand terms
  • Renewal premiums are higher than you were told
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📊 Consumer Grievance Trends in Insurance (India 2024)

Issue Type% of ComplaintsPrimary Cause
Mis-Selling & Miscommunication37%False promises during policy purchase
Claim Rejections22%Hidden clauses, vague policy language
Delay in Complaint Resolution19%Lack of trained customer support teams
Premium Mismanagement12%Auto-debits, policy lapse confusion
Policy Lapse Without Notice10%Inadequate communication by insurer

Source: IRDAI Annual Report 2024


😡 Why Are Consumers Frustrated with ICICI Prudential?

Based on Shweta Anand’s case and hundreds of other complaints online, here are the most common frustrations customers have with ICICI Prudential Life Insurance:

  • No Real-Time Support: Complaints are only acknowledged via automated emails
  • Lack of Accountability: Nodal officers often go unresponsive
  • Pressure Tactics: Customers receive calls only for premium payments, not complaint resolution
  • Broken Trust: Once sold, many customers feel abandoned

💬 Shweta Anand’s Public Appeal on LinkedIn

“This isn’t just a number in your system. This is my hard-earned money, saved with trust. And today, I feel like I’m talking to a wall. I really hope you can step in, not just for me, but for anyone who feels invisible in this process.”
Shweta Anand on LinkedIn

🔗 Read Shweta Anand’s Original Complaint Here


👣 What You Can Do If You’ve Faced Insurance Mis-Selling

If you believe you have been misled by an insurance agent or your complaint is being ignored, here are the steps you can take:

✅ Step-by-Step Resolution Guide:

  1. Collect All Evidence
    • Original policy, WhatsApp or call chats with the agent, emails, and payment proofs
  2. Email the Company’s Grievance Cell
    • Use the insurer’s official escalation matrix. Keep a copy of your email.
  3. Escalate to IRDAI (Insurance Regulator)
  4. Post Your Complaint on Public Platforms
    • Share your story on LinkedIn, X (formerly Twitter), or Choice4Voice.com
  5. Refuse to Pay Further (if justified)
    • As done by Shweta, use payment as leverage to get attention
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📣 Make Your Voice Heard on Choice4Voice.com

Your complaint deserves more than an automated response. Choice4Voice.com is India’s independent platform where customers can:

  • Post real complaints
  • Tag companies publicly
  • Share their stories with media & LinkedIn
  • Push for faster resolution

📨 Submit Your Complaint Now

Email us at: support@choice4voice.com
Or visit: www.choice4voice.com

Be heard. Be seen. Be supported.


📌 Note:

This article is based entirely on the personal experience shared publicly by Shweta Anand on LinkedIn. Choice4Voice.com does not verify individual claims but provides a platform to amplify genuine consumer voices.

We believe every voice deserves to be heard and platforms like this exist to ensure that no complaint gets buried under silence.


Stay informed. Stay protected. And never be afraid to raise your voice.

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