Pragya Dhupar, a professional content strategist, accuses Shryoan Cosmetics of ghosting, whitewashing her video, and disrespecting a barter collaboration. Creators beware before collaborating.
Consumer Complaint Report
| Complainant Name | Pragya Dhupar |
|---|---|
| Profession | Content Strategist & Creator |
| Incident Date | July–August 2025 |
| Company Involved | Shryoan Cosmetics |
| Type of Collaboration | Barter Collaboration (Product for Content) |
| Problem Faced | Unauthorised edits, ghosting, non-collaboration |
| Evidence Submitted | Screenshots, dates, messages, social media posts |
The Incident: When a Collaboration Turns Into Exploitation
On 21st July 2025, Pragya Dhupar a skilled content creator and strategist was approached by Shryoan Cosmetics for a barter deal. She was asked to select four products from their website, create a video, and submit the content within a few days of receiving the package.
Products arrived on 24th July, and Pragya submitted her final reel by 28th July. That’s where the professionalism from Shryoan Cosmetics seemingly ended.
Repeated Ignorance and Ghosting by the Brand
Despite her timely content delivery, Shryoan Cosmetics ignored her follow ups for days. They didn’t review or respond to her messages until 2nd August, after which Pragya confirmed the reel would go live on 3rd August (Friendship Day) aligning with the theme of her video.
However, before she could post it herself, Shryoan took unethical liberties.
Unauthorised Edits & Whitewashing Accusations
The brand posted her content with heavy edits, including filters that made both her and her friend appear whitewashed directly altering her original creative work without consent.
When she confronted them, they:
- Ignored her texts
- Deleted the edited reel after she commented publicly
- Re-uploaded the original video without tagging her as a collaborator, merely giving her a mention
This is not just about a missing credit it’s about erasing creator rights and diluting authenticity.
“If You Won’t Collaborate Properly — Then Pay Me”
In her public LinkedIn post, Pragya firmly stated:
“If you guys just want to tag me, better pay me.”
This reflects a broader problem in India’s influencer ecosystem where barter collaborations are exploited, and creators are used without recognition or respect.
Choice4Voice.com Demands Accountability from Shryoan Cosmetics
No creator emerging or established should face:
- Ghosting after content delivery
- Unauthorised edits
- Loss of control over creative property
- Disrespect in collaboration terms
Choice4Voice.com stands in full support of Pragya Dhupar and demands transparency, collaboration etiquette, and fair creator treatment from Shryoan Cosmetics.
What Every Content Creator Should Know
Before accepting a collaboration:
- Always ask for written terms including usage rights, filters, and final approvals
- Avoid brands with a history of ghosting or exploiting influencers
- Protect your content with watermarks or screen recordings before submission
- Set clear timelines for response and approval
Speak Up with Choice4Voice.com
If you’ve been disrespected or exploited by a brand, don’t stay silent.
📣 Publish your complaint at www.Choice4Voice.com to raise your voice, get public support, and demand ethical conduct from companies.
Disclaimer:
This article is based on publicly available information shared by Pragya Dhupar. If Shryoan Cosmetics wishes to provide a clarification or resolution, Choice4Voice.com will be happy to publish their response.
