Deven Khismatrao alleges that Paytm and Myntra misled users with a “Flat ₹300 Cashback” UPI offer. Despite meeting all conditions, he received only ₹20 and no support from customer service
Complaint Overview
Deven Khismatrao, a verified LinkedIn user and Lead Engineer, has publicly criticized Paytm and Myntra for running what he describes as a misleading cashback campaign. Despite fulfilling every stated condition of an advertised “Flat ₹300 Cashback” on Paytm UPI payments on Myntra, he received only ₹20 and no resolution after raising a formal complaint.
The incident raises serious concerns about transparency in digital offers and the lack of accountability by major e-commerce and fintech platforms.
Complaint Summary Table
| Detail | Information |
|---|---|
| Customer Name | Deven Khismatrao |
| Platform of Purchase | Myntra |
| Payment Method | Paytm UPI |
| Date of Purchase | 3rd June 2025 |
| Product Purchased | Realme T310 Earbuds |
| Order Amount | ₹1,531 |
| Advertised Offer | Flat ₹300 Cashback on Paytm UPI orders above ₹750 |
| Cashback Received | ₹20 |
| Complaint Ticket ID | 22204530818 (Paytm) |
| Issue Raised On |
Full Incident Breakdown
✅ Offer Conditions Met
Deven stated that he met all required conditions of the offer:
- Paid using Paytm UPI
- Transaction value was ₹1,531 (well above the ₹750 threshold)
- Purchase date was within the valid offer period
- Offer was actively selected during checkout
Yet, instead of receiving the assured Flat ₹300 Cashback, he got only ₹20.
❌ Paytm’s Response: Contradictory and Dismissive
When Deven raised a support ticket with Paytm (Ticket ID: 22204530818), he received a generic response stating the offer was for “up to ₹300 cashback.”
This contradicted the “Flat ₹300” phrase that was originally advertised, leading him to believe the response was misleading and deceptive.
To make matters worse, the support ticket was closed without resolution, and no callback or further communication was initiated from Paytm’s side.
Customer’s Demands
Deven isn’t just concerned about the ₹280 difference. His key concerns are:
- Clarity and honesty in cashback promotions
- Better support response from Paytm and Myntra
- Open accountability for misleading campaigns
“This isn’t about ₹280. It’s about transparency and fairness,” Deven emphasizes in his post.
About the Brands Involved
🛒 Myntra
Myntra is one of India’s largest fashion and lifestyle e-commerce platforms. Known for flash sales and partner offers, it frequently collaborates with payment gateways like Paytm for promotional campaigns.
💳 Paytm
Paytm is one of India’s leading digital payment platforms, offering services ranging from UPI, mobile wallets, ticketing, and financial services. However, it has often come under fire for issues related to offer discrepancies, AI-only support, and lack of customer service escalation.
👤 Author Details
Name: Deven Khismatrao
Designation: Lead Engineer
LinkedIn Profile: Verified
Original Complaint Date: July 31, 2025
Type of Post: Public post on LinkedIn
Primary Concern: Misleading cashback promotion by Paytm on Myntra
🔗 Check the Original LinkedIn Post Here:
View Original LinkedIn Complaint by Deven Khismatrao
Consumer Tips: What To Do If You’re Cheated by Cashback Offers
- ✅ Take screenshots of the offer and payment confirmation
- ✅ Raise a complaint on the respective platform and demand ticket ID
- ✅ Escalate to the National Consumer Helpline (https://consumerhelpline.gov.in)
- ✅ Publish your experience on social platforms to raise awareness
- ✅ Submit your grievance on Choice4Voice.com to expose misleading practices
Final Word
Deven’s case highlights a common but growing problem in India’s digital commerce space deceptive cashback promotions that are often not honored as advertised. When users are met with robotic replies and no escalation paths, trust erodes quickly.
Large brands like Paytm and Myntra must ensure that their marketing language is crystal clear and legally sound. Misleading users, even by omission, damages brand credibility and opens the door for legal scrutiny.
📣 If you’ve faced similar issues with cashback offers, don’t let it slide. Share your experience on Choice4Voice.com and let your voice be heard.